Sunnybrae Golf Club's visual identity had remained unchanged for years and no longer reflected the premium experience the club offers. The objective of this project was to modernize the brand while preserving its heritage, creating a cohesive identity that extends across print, digital, and on-course experiences.

As part of the rebrand, I redesigned the logo, developed a comprehensive website style guide, created a social media design system, and produced an immersive 360° panoramic virtual tour to strengthen the club's online presence.

I began by identifying the strongest visual elements of the existing identity—the golfer silhouette and surrounding landscape—and reimagined them using cleaner forms and a simplified composition.

The visual system was built around consistency, readability, and flexibility. Every design decision, from typography and color selection to digital assets and UI components, was made to ensure the brand performs seamlessly across signage, merchandise, web, social media, and marketing materials.

A flexible social media toolkit was designed to maintain a consistent visual presence across platforms. The system includes templates for tournaments, membership promotions, events, seasonal campaigns, course highlights, and community updates, making it easy to create engaging content while reinforcing the club's identity.

Captured the beauty of Sunnybrae Golf Club through a combination of drone aerial footage and DSLR photography, showcasing the course, landscapes, and facilities from dynamic perspectives.

The footage was professionally edited with branded transitions, music, and a custom logo animation intro, creating a polished video experience that reinforces the club's refreshed visual identity.

Designed a modern, user-friendly website for Sunnybrae Golf Club, bringing the refreshed brand identity into a cohesive digital experience. The design combines clean layouts, intuitive navigation, engaging photography, and a refined visual hierarchy to showcase the course, facilities, memberships, and events.

The website was designed with responsive layouts and consistent brand elements, ensuring a seamless experience across desktop, tablet, and mobile devices.

The rebrand transformed Sunnybrae Golf Club into a cohesive and contemporary brand while preserving the character that makes it unique. The refined logo, unified design system, website style guide, social media assets, and interactive 360° virtual tour work together to create a stronger, more recognizable identity that enhances both the member experience and the club's digital presence.